Snapchat  Shares New Data on the of Brands Supporting Inclusion and Social Causes

SnapchatThasTpublishedTsomeTnewTinsightsTintoThowTitsTusersTviewTinclusionandTdiversity,TasTwellTasThowTbrandsTsupportTsocialTmovements,TinTvariousTways.

ToTgleanTinsightTintoTthis,TSnapchatTconductedTaTsurveyTofToverT5,000TuserfromTtheTUS,TCanada,TtheTUK,TGermany,TFrance,TNorway,TNetherlands,TSwedenTandTAustralia,TprovidingTaTwideTbreadthTofTperspectivesTonThowTitsTaudienceTisTlookingTtoTinteractTaroundTsocialTissuesTandTmovements.

AndTtheTresultsTareTlikelyTasTyouTwouldTexpect,TgivenTtheTyoungTskewTofTtheTappT–TSnapchatTusersTareTincreasinglyTinclusive,TandTareTmoreTopenTtobrandsthatTalignTwithTtheirTworldviewTonTkeyTissues.

AccordingTtoTSnap’sTdata,TsomeT75%ofTSnapchatterswouldusetheTwordT‘inclusive’TtoTdescribeTthemselvesTandTtheirTfriends,TwhileT90%TwouldTuseTtheTwordTkind’


 

ITmean, self-attributionTcouldTbeTdifferentTtoTactualTreality,TasTITassumeTmostTpeopleTwouldTconsiderTthemselvesTtoTbeTrelativelyTkindTandTinclusive.TButTevenTso,TSnap’sT

furtherTinsightsTreinforceTthisTethos,TandTtheTimportanceTofTinclusion in their approches

“SnapchattersTembraceTallTaspectsTofTwhoTtheyTare,TlikeTtheTcausestheTcareTabout,TtheTmusicTtheyTlove,TandTtheTcontentTtheyTcreateTandTshareTonline.T8TinT10TsayT‘It’sTimportantTforTmeTtoTbeTtrueTtoTmyself,’TandTPrideTMonthTisTaTtimeTtoT

celebrateTtheirTfreedomTtoTdoTso.” 

Now,TIThadTtoTdouble-checkTthisTaTcoupleTofTtimesTtoTensureTITwasn’tTexperiencingTaTglitchTinTtheT

Matrix,TbutTPrideTMonthTwasTinTJune,TandTtheTnewTsurveyTdataTwasTreleasedT

today.TI’mTnotTsureTwhyTthere’sTsuchTaTfocusTonTPrideTMonthTgivenTtheTtiming,TbutTtheTfindingsTareTrelevantTregardless,TandTcouldTassistTinTyourTSnapplanning.

WhichTmayTwellTbeTimportant,TbecauseTtheTdataTalsoTshowsTthatTnearlyThalfTofTSnapchattersTagreeTthatTallTbrandsTshouldTreflectTrepresentationTandTinclusion.

“OverThalfTofTSnapchattersTdoTresearchTtoTtellTifTaTbrandTcaresTaboutTinclusion.TInTadditionTtoTcheckingTtoTseeTifTaTbrandThasTdiverseTandTinclusiveTcontent,T

nearlyT1TinT3TSnapchattersTwillTreadTaTbrand’sTmissionTstatementTandTvalues.

Likewise,TmanyTSnapchattersTwillTlookTatTtheTbrand’sTleadershipTtoTensureTthe

brand’sTvaluesTareTrepresentedTatTanTorganizationalTlevel.”

AsThasTbeenThighlightedTinTvariousTGenTZTsurveysTandTstudies,TtheTyoungerT

generationTtakesTaTmuchTmoreTsociallyTconsciousTapproachTtoTtheTbrandsTthatT

theyTdealTwith,TandTit’sTimportantTforTmarketersTtoTrecognizeTthisTwithinTtheirTSnapTmarketingTapproach.

KeepTupTwithTtheTstory.TSubscribeTtoTtheTSocialTMediaTTodayTfreeTdailyTnewsletter

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TheTdataTalsoTshowsTthatT64%TofTSnapchattersTareTinterestedTinTsupportingTbrandsTthatTcelebrateTinclusionTandTdiversity,TwhileT35%TsaidTthatTthey’reTmorelikelyTtoTpurchaseTproductsTandTservicesTfromTbrandsTtheyTconsiderTinclusive.

There’sTalsoTthis:

“MoreTthanTaTquarterTofTSnapchattersTsaidTtheyTwouldTtakeTactionTonTaTsocialT

issue,TincludingTdoingTfurtherTresearch,TmakingTaTdonation,TorTparticipatingTinTanTeventTifTpromptedTbyTaTbrand.”

SoTit’sTnotTjustTtheTbrandingTbenefitTofTconnectingTwithTrelevantTsocialTcauses,TandTaligningTwithTtheTperspectiveTofTyourTtargetTmarket,TbutTitTcanTalsoThelpTtoTencourageTmoreTactivityTandTadoptionTofTtheTsameTcausesTasTaTresultTofTyourTpromotions.

TheseTareTsomeTinterestingTnotes,TwhichTonceTagainTunderlineTtheTbrandTvalueofTbeingTmoreTupfrontTinTregardsTtoTtheTcausesTandTmovementsTyouTalignTwith,TandTpromotingTthatTupTfront,TasTopposedTtoTkeepingTitTtoTyourselfTinTfearTofTturningTsomeTpeopleTaway.

YoungerTconsumersTwantTtoTknowTthatTthey’reTsupportingTbusinessesTthatsupportTtheTsameTthingsTtheyTdo,TwhichTcanTalsoThelpTtoTbroadenTawareness,maximizeTinclusionTandTevolveTperspectives.

NewTinsightsTintoThowTitsTusersTviewTinclusionTandTdiversityTandThowTbrandsTsupportTsocialTmovementsThaveTbeenTpublished.


ATsurveyTofToverT5,000TusersTfromTtheTUS,TCanada,TtheTUK,TGermany,TFrance,TNorway,TNetherlands,TSwedenTandTAustraliaTgaveTaTwideTrangeTofTviewsTonT

howTitsTaudienceTisTlookingTtoTinteractTaroundTsocialTissuesTandTmovements.

TheTresultsTareTlikelyTtoTbeTtheTsame,TgivenTtheTyoungTskewTofTtheTappTandTtheTfactTthatTusersTareTmoreTopenTtoTbrandsTthatTalignTwithTtheirTviewsTonTkeyTissues.

TheTdataTshowsTthatT75%TofTtheTpeopleTwhoTuseTtheTappTwouldTuseTtheTwordTinclusiveTtoTdescribeTthemselvesTandTtheirTfriends.

ITthinkTself-tributionTisTdifferentTtoTrealityTasTmostTpeopleTwouldTconsiderTthemselvesTtoTbeTkindTandTinclusive.TTheTimportanceTofTinclusionTinTtheirTapproachTisTreinforcedTbyTtheTfurtherTinsightsTofTtheTcompany.

It'sTasTperTtheTsnap.

SnapchattersTembraceTallTaspectsTofTwhoTtheyTare,TlikeTtheTcausesTtheyTcareT

about,TtheTmusicTtheyTlove,TandTtheTcontentTtheyTcreateTandTshareTonline

PrideTmonthTwasTinTJuneTandTtheTnewTsurveyTdataTwasTreleasedTtoday,TsoTIhadTtoTdouble-checkTthisTaTcoupleTofTtimesTtoTmakeTsureTITwasn'tTexperiencingTaTglitchTintheTMatrix.TITdon'tTknowTwhyTthere'sTaTfocusTonTPrideTMonth,TbutTtheTfindingsT

areTrelevantTandTcouldThelpTwithTyourTplanning.

TheTdataTshowsTthatTnearlyThalfTofSnapchattersTagreeTwithTtheTideaTofTrepresentationTandTinclusion.

HalfTofTtheTpeopleTwhoTuseTtheTmessagingTappTdoTresearchTtoTseeTifTaTbrandTcaresTaboutTinclusion.TInTadditionTtoTcheckingTtoTseeTifTaTbrandThasTdiverseT

andTinclusiveTcontent,TmoreTthanToneTinTthreeTwillTreadTaTbrand'sTmissionT

statementTandTvalues.TManyTpeopleTwillTlookTatTtheTbrand'sTleadershipTtoTmakeTsureTtheTbrand'sTvaluesTareTrepresented.

AccordingTtoTvariousTGenTZTsurveysTandTstudies,TtheTyoungerTgenerationTtakesTaTmuchTmoreTsociallyTconsciousTapproachTtoTtheTbrandsTthatTtheyTdealTwith,TandTit'sTimportantTforTmarketersTtoTrecognizeTthat

Don'tTletTtheTstoryTgoTtoTwaste.TYouTcanTsubscribeTtoTtheTSocialTMediaTTodayTnewsletter.

TheTdataTshowsTthatTaTmajorityTofTtheTpeopleTwhoTuseTtheTappTareTinterestedT

inTsupportingTbrandsTthatTcelebrateTinclusionTandTdiversity.

Also,TthereTisTthis.

MoreTthanTaTquarterTofTtheTpeopleTwhoTuseTtheTappTsaidTtheyTwouldTtakeT

actionTonTaTsocialTissue,TincludingTdoingTfurtherTresearch,TmakingTaTdonation,Tor

participatingTinTanTeventTifTpromptedTbyTaTbrand.

It'sTnotTjustTtheTbrandingTbenefitTofTconnectingTwithTrelevantTsocialTcauses,TandTaligningTwithTtheTperspectiveTofTyourTtargetTmarket,TbutTitTcanTalsoThelpTtoT

encourageTmoreTactivityTandTadoptionTofTtheTsameTcausesTasTaTresultTofTyourT

promotions

TheTbrandTvalueTofTbeingTmoreTupfrontTinTregardsTtoTtheTcausesTandTmovementTyouTalignTwith,TandTpromotingTthatTupTfront,TasTopposedTtoTkeepingTitTtoTyourselfTinTfearTofTturningTsomeTpeopleTaway,TisTagainThighlightedTinTtheseTnotes.

YoungerTconsumersTwantTtoTknowTthatTbusinessesTthatTsupportTtheTsameTthingsTtheyTdoTareTsupportedTbyTthem.